Engage Communications, a leading Kenyan indigenous public relations agency, has once again demonstrated its exceptional capability in strategic communications, securing top honours at the prestigious 2025 Africa SABRE Awards. The agency’s innovative campaign, #GalaxyintheSky, developed in collaboration with Samsung Electronics East Africa and Jambojet, was named the winner in the Travel & Leisure category.
Additionally, Engage Communications’ #CarrefourBlackNovember campaign, executed in partnership with Carrefour Kenya, earned two Certificates of Excellence, securing finalist positions in the Social Media Campaign and Digital Campaign of the Year categories.
The 2025 Africa SABRE Awards, recognizing Superior Achievement in Branding, Reputation, and Engagement, attracted over 500 entries from across the continent, with more than 120 campaigns shortlisted. The winners were awarded at the 36th annual African Public Relations Association (APRA) conference held at the PrideInn Paradise Beach Resort, Convention Centre & Spa in Mombasa, Kenya.
“These accolades are a testament to the creativity, passion, and strategic depth that our team brings to every project,” said Engage Communications’ Managing Partner Desiree Gomes. “Winning at the SABRE Awards underscores our commitment to delivering impactful campaigns that resonate deeply with our clients’ audiences and achieve outstanding business outcomes.”
Engage Communications has consistently excelled at the SABRE Awards. Notably, in 2022, the agency’s impactful #ItsUpToUs campaign with Mastercard Foundation clinched victories in both the Eastern Africa and Digital Campaign of the Year categories, subsequently becoming the second runner-up for the Platinum SABRE Award for Best in Show and ranking as the 27th best PR campaign globally at the Global SABRE Awards.
The agency continues to set high standards in the public relations industry, leveraging strategic storytelling, digital innovation, and stakeholder engagement to shape compelling narratives and drive measurable impact for leading brands across various sectors.
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