All of us use our phones in real-time and interact with them more frequently than with any other device. A study of 11k RescueTime users (a software company) found that people spend around 3 hours and 15 minutes a day on phones.
Device makers must then set aside the assumption that people are interacting with just a flat, glass screen. A device that most of us look at first thing in the morning and only let go of when we sleep needs to be an extension of who we are. Hence why the design of mobile phones apart from functionality has become so important.
Quality and durability are still very much essential drivers for design for all Nokia phones. There is a certain promise of design and dependability attached to the Nokia brand that drives consumers to love, trust and want to keep their devices for longer. This philosophy is perfectly aligned with their mission to make mobile technology accessible to all with devices that can be trusted.
For all Nokia phones, be it C-Series, G-series, or X- Series the first step for design is research and ideation. Nokia designers use a lot of consumer insights to generate ideas around the device and then use research to validate those ideas. With these insights in mind, Nokia designs targeted devices with qualities that consumers love, trust, and want to keep as they get all they need in a mobile phone from a Nokia device.
Any new technology that Nokia incorporates in its designs is done only after they guarantee the quality and the functionalism of the product. According to a global trend report conducted by HMD Global, 73% of consumers want to keep their phones for longer and would if their devices were maintained over time.
Nokia taps into the Nordic premium design that’s known for simplicity and long-lasting timelessness. Even their color selection links to the minimalistic design simplicity. Nokia truly designs devices that look great today, next year, and look great even after 10 years ensuring that you can keep your device for longer and maintain its great look.
Recreating previous-generation Nokia devices is something unique to HMD Global. This ensures that you do not have to completely say goodbye to beloved devices but with advanced technology, say hello to modern functional devices that can be used in today’s life.
Nokia sees an opportunity in retro types of devices that are somewhere between feature phones and smartphones and especially now when AI features can be applied to the feature phones that transform the device into something completely new.
Even with lower-range phones, HMD still promises its consumers a pleasant experience with the device by incorporating a big screen, enviable battery life, and periodic security updates. For example, one of the new entrants- the Nokia C30, packs an impressive 6000mAh battery, a 6.8-inch display, and 2 years of security updates making it an enviable device for its price range.
Nokia promises dependability regardless of what device you go for. With a timeless look and the durability to endure the knocks of everyday life, Nokia phones truly are made to last.
- Love it: Do what you love for longer with great battery life across all devices
- Trust it: Two-Three years of security updates, data center in Finland, ioXt certified across all devices
- Keep it: Premium design quality that’s built to last and at least 2 years Android TM OS upgrades guaranteed.
