Carrefour concluded its “Black November Hammer Down Prices II” campaign by awarding a brand-new Changan Alsvin to a lucky MyCLUB loyalty program member. The car, valued at approximately KES 3 million, was presented at a ceremony held at Two Rivers Mall, in partnership with Inchcape Kenya, a British multinational automotive distributor.
Throughout November, customers who spent KES 5,000 or more per transaction, either in-store or online through Carrefour’s MyCLUB loyalty program, earned an entry into the prize draw, with winners selected at random. In addition to the grand prize, 30 online shoppers won washing machines, and numerous other customers received vouchers, further enhancing the campaign’s appeal and rewarding customer loyalty.
Christophe Orcet, Regional Director – East Africa, Majid Al Futtaim Retail, commented: “This campaign demonstrates Carrefour Kenya’s commitment to rewarding its loyal customers beyond offering discounts, loyalty points, and competitive prices on everyday essentials. The MyCLUB loyalty program adds value year-round, empowering customers to shop smarter and live better. Black November provided an opportunity to further engage with our customers and thank them for their continued loyalty.”
Yulia Vershinskaya, Managing Director, Inchcape Kenya, added: “Our partnership with Carrefour Kenya exemplifies our shared vision of delivering outstanding value to customers. We are honoured to support such a rewarding initiative, and the Black November campaign demonstrated how collaboration can elevate the customer experience.”
The successful conclusion of the Black November campaign demonstrates Carrefour Kenya’s unwavering focus on customer-centric initiatives that combine value, innovation, and engagement.
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