Samsung Electronics East Africa today announced a groundbreaking partnership with Jambojet, Kenya’s leading low-cost airline, in an endeavor that takes innovation to new heights. The collaboration marks the debut of the #GalaxyInTheSky campaign, an exciting initiative that brings together two iconic brands to create an unforgettable experience for consumers.
As part of this partnership, Samsung Electronics East Africa has wrapped one of Jambojet’s aircraft with its latest devices, the Galaxy S24 Ultra, signifying Samsung’s commitment to forging genuine connections with its customers.
“We are thrilled to collaborate with Jambojet to embark on this exciting journey of consumer engagement,” said Antony Hutia, Head of Mobile Division Samsung Electronics East Africa. “By branding a Jambojet aircraft, we aim to celebrate the incredible reception of the Galaxy S24 in Kenya and express our sincere appreciation to our valued customers. This initiative underscores Samsung’s commitment to innovation and creating memorable experiences for our consumers.”
The partnership with Jambojet is pivotal for Samsung, as the company reaffirms its position as a global leader in the mobile category. With the Galaxy S24 receiving widespread acclaim for its exceptional performance, AI technology, and stylish design, Samsung is poised to reclaim its overall dominance in the mobile market.
Antony further added that we continuously explore new avenues to connect with our consumers in meaningful ways. The #GalaxyInTheSky campaign represents our commitment to innovation and our deep appreciation for the loyalty of Kenyan consumers. We are thrilled to partner with Jambojet on this exciting journey and look forward to delighting our consumers with this unique experience.”
“We are delighted to partner with Samsung on the Galaxy In The Sky campaign, by showcasing the diversity our aircraft offers as a media asset. After we celebrated our 10th anniversary earlier this month, our commitment to the next decade is ensuring our clarion call of “More Than A Journey” is further entrenched in the brand, customer excellence, and the partnerships we undertake” said Mr. Karanja Ndegwa, Jambojet CEO/MD.
Jambojet is also banking on its continued investment in an additional fleet of its aircraft, plus launching its new route, Mombasa to Zanzibar on 1st July. These initiatives are in place to continuously cement its positioning as the leading low-cost airline in Africa.
Under the #GalaxyInTheSky campaign, passengers and enthusiasts who spot the distinctive Galaxy S24 Ultra branded aircraft can capture the moment and share it on their social media platforms, tagging both Samsung and Jambojet. By participating in the campaign, customers have an opportunity to be rewarded with exclusive merchandise from both brands.
The partnership is a testament to both company’s unwavering dedication to delivering exceptional products and experiences to consumers in the region.
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