Social Media

Choosing the right social media platforms for a small business is crucial for effective brand promotion and product marketing. Different platforms cater to diverse audiences and content types, so it’s …

Technological innovation continues to fundamentally change the global media industry. Consumers today face a proliferation of sources and social media platforms to navigate, with algorithms influencing how people engage with …

Internet advertising will overtake traditional TV revenue from 2026 according to Price Waterhouse Coopers. According to the research, the influence of TV in Kenya in setting the agenda in advertising …

Innovation and digitization in Africa are tackling unique challenges and driving transformative change across the continent. Empowered by an entrepreneurial spirit and a strong connection to their communities, young people …

Kenya has a Small Claims Court under the Judiciary that has been in place for some years now. However, many people seem not to be aware of its existence. Small …

Social media addiction is something one never notices. You can never know when too much is too much when it comes to the use of social media. TikTok is one …

The technology world was on fire about the latest artificial intelligence demonstration by OpenAI in the waning months of 2022, ChatGPT. It is truly a remarkable achievement, an artificial intelligence …

There are various social media tools. The most used tools are; Twitter, Facebook, Instagram, and TikTok. Initially, people thought Twitter was the most addictive social media tool as compared to …

Kenya is one of the countries in the world where citizens express themselves freely on the internet without fear of being intimidated. But with the freedom of the internet (protected …

General elections in Kenya are now just a stone’s throw away, and the campaigns are entering the homestretch. Actors in the political space are doing all they can to attract …

Meta-owned WhatsApp has no doubt become a game-changer for both micros, small and medium enterprises (MSMEs) to well-established corporates when it comes to reaching customers online. WhatsApp has always provided …

Major tech giants have pulled out of Russia, officially suspending or limiting their services as the war between Russia and Ukraine continues. The companies are pulling out in adherence to …

The moment other people outside the company pick up the conversation and start to either talk about the brand or ask questions.

The truth is, the internet is an open world that both adults and kids can access. Social media has made it worse given that no identity is needed for one …

On Monday, May 25, 2020, Kenyans woke up to a screaming hashtag, #RutoWantedToKillUhuru. The hashtag that was trending at position one, claimed that Deputy President William Ruto wanted to assassinate …

Social media best practices for financial advisors is a key prospecting tool in the financial services industry. This is because almost everyone is on these social platforms. Whether catching up …

The last decade was a break-out phase for digital marketing as a mainstay in most organization’s general brand positioning and marketing strategies around the world. Whereas brands largely relied on …

The Public Relations Society of Kenya (PRSK) Summit has kicked off in Mombasa on Wednesday 13th 2019 to explore various aspects of public relations and how individuals and organizations can leverage …

Social media advertising is the new force sweeping over across businesses and brands around the world. Every business is trying as much as possible not to be left out of …

The world has evolved in terms of technological enhancement, what was is not and what is, will not. Before, the term “brand” used to be associated with companies or associations …

Today, everyone is struggling to have a huge following on Twitter. Some are going as far as buying followers. This trend has partly been contributed by the misconception that people …

Having a business with no advertisement is like winking at a beautiful girl in total darkness. Marketing is key for raising awareness about a new product or service, building brand …

Kenyan brands seem to be obsessed with one thing when it comes to social media: Trending. I have worked and approached several brands in Kenya on leveraging their online presence …

Unlike other social media tools such as Twitter, Facebook, and Instagram, LinkedIn is a business-oriented social networking platform that is primarily used for professional networking. The platform has over 47.6 …

The coming of machines has left many people worried about the security of their jobs. There are reports of robots taking over jobs that were initially done by humans in …

Who is Noah Miller? My friends used to call me a global nomad and indeed I have lived in North America, Europe, Asia, the Middle East, and now Africa. My …

The dream of making the world a global village has long been realized through leaps in information and communications technology. Social media have played a key role in this transformation …

The communication and media industry has been evolving in Kenya and in the world over. From the use of smoke signals to drums and messengers, from the use of post …